Earth advisor.
Eden Holland is a botanical theme park that aims to raise awareness about sustainability. In the park, visitors experience a journey in which they have to make choices relating to their daily lives.
What is Earth Advisor.
With Earth Advisor, players make choices relating to the 17 SDGs compiled by the European Union.
For example:
You are asked whether you want to buy cheap or organic products.
What influence do your choices have on the future?
Will your future living environment be better or worse about the choices you make?
Earth Advisor is a hybrid experience in which players are between the physical and digital world in the park of Eden Holland.
How Earth Advisor works.
Walking through the park, you walk with your phone to the indicated geolocations on the map. At the start of the app you are introduced to Robin who guides you through the park. When you are at the location, a question appears that the gender-neutral designed Robin asks you.
Prototype final setup
At the end of the experience, visitors can see the influence of choices they have made in relation to the impact on the earth.
Invite visitors to play.
To enhance the hybrid experience posters have been designed to invite visitors to play Earth Advisor in the park.
Customer Journey.
The customer Journey gives inside to the team on how the visitors were going to explore Earth Advisor during their experience through the park of Eden Holland.
